When did you first discover your love of footwear?
I have always loved shoes and accessories, My Mum had constant battles with me from the age of 10 as all I wanted to do was spend all my pocket money on heels! I remember buying a pair of black suede and napa heeled loathers when I was 11, I never took them off!
Asia has been a big push for your brand recently.
How has the market responded to your shoes?
My designs are very bold and bright and in that I think very much suit the Asian aesthetic. Women there have a very confident and individual sense of style and expect a lot quality wise and I think the Kat Maconie brand and look suits this really well.
What would you say the highlight of your career is so far?
My first stand alone store is opening in Shanghai in a couple of weeks and I am flying out for the grand opening. Seeing a store with my name on it is something I have always dreamt about and it will be very surreal to see it filled with my designs!
How big is your shoe collection at home?
You must have a separate room surely?
It’s actually surprisingly manageable! I pick three or four my favourite styles each season and add them to my collection. We have only been going six years so there is still a little space left! I no longer own any other brand of shoes apart from my own and 1 pair of Nike trainers for wearing at the gym!
Which pair could you not live without?
My favourite changes every season, I get really excited when a new heel or style is introduced. Right now I absolutely adore my pointed black Stella ankle boots that I have barely taken off since AW14 arrived, they work with everything and are super comfortable.
Have you any favourite designers in the industry who influence your personal style?
This season I am actually really loving House of Holland’s dresses, love the way he has clashed electric pink (my favourite colour) and red with sequins and silk. I always buy a view pieces from Sandro every season.
The Kat Maconie brand and you personally have been recognised hugely for your designs and product, what advice would you give anyone launching their own fashion or footwear label?
I have to say it is VERY VERY hard work, full of ups and downs but my advice is to not give up and stick to your vision! If you have a good team, good designs and a thick skin you won’t give up at the obstacles along the way ( and there are many, many obstacles along the way!). You will never please everyone with your designs so don’t try to, know your customer and focus on her.
What’s next for you and the brand in 2015?
As I mentioned above the first stand alone Kat Maconie store is opening in a matter of weeks with a further 10 shops and concessions opening by the end of the year in China, my partners goal is to open 100 Shop in shops and stand alone stores by end of 2016 – to its going be be a CRAZY busy but exciting few years ahead.