Digital Marketing Manager – Leading Fashion Brand London

le Pont Appointments Published: September 3, 2017

Description

Our client is a leading fashion brand with a global footprint and a huge following. We are working with them to find a Digital Marketing Manager that has a solid background in driving creative and innovative campaigns. The Digital Marketing Manager will be responsible for the delivery of the Digital Marketing Strategy across all key markets.

The role - Digital Marketing Manager – Leading Fashion Brand

  •  Management and optimisation of all digital channels including SEM, Affiliates, Social, Display, Online PR, partnerships and CRM in conjunction with global team
  • Work tightly with agency on all SEO and PPC campaigns
  • Responsible for supporting the overarching marketing strategy through digital and performance marketing tactics and deliver initiatives that meet ROI expectations
  • Proactively contribute to both acquisition and existing customer retention strategies in order to deliver required growth
  • Development of competitor insight from the utilisation of tools
  • Develop and maintain close relationships with key stakeholders to effectively execute against set KPI’s
  • Managing local market activity calendars in consultation with trading and creative teams
  • Report weekly, monthly and annually on web marketing KPIs

The candidate - Digital Marketing Manager – Leading Fashion Brand

  •  Must have at least 5 years online marketing experience working for a global fashion business
  • Excellent management skills, with both agency and inhouse teams
  • Experience working in a fast paced business
  • Strong budget and analysis skills, a passion for fashion ecommerce
  • Excellent communication, time management and planning skills with the ability to have conversations at a senior level

 

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